There are 4,500 firms that classify themselves as “research” companies in the US alone. Why start a new one?

We all know the world evolves but sometimes we fail to appreciate just how much and how fast. Think about the following changes in just the last few years:

The pace and breadth of change today is driving fundamentally different market intelligence needs amongst corporations and investment firms. Businesses today need research that helps them:

Make decisions under increasingly tight timelines Address complex questions with easily understood (but not superficial) answers Gain detailed local insight into foreign geographies Work with uncertain, vague, or ambiguous problems Present insights in a way that’s compelling to the specific audience

Most external research providers have not been able to adapt to meet these changing needs, and most internal research organizations don’t have the time or budget. To address this gap, after extensive dialog with clients of research and market intelligence, Monitor Group committed in 2006 to build the next-generation research firm – Grail Research.

Today, Grail Research has more than 175 employees in 5 offices: Cambridge, MA, New York, Toronto, Beijing and New Delhi. We have broad and deep global capabilities and have conducted research in 50+ countries and 30+ languages. Our capabilities are particularly strong in fast developing regions such as China, India, Brazil, Russia, the Middle East, and Africa.

Our team has expertise in a wide variety of industries including Consumer Brands, High Tech/Telecom, Life Sciences, Media and Private Equity. We provide research support for a broad array of business challenges, including competitive intelligence, customer experience & branding, customer analytics, investment & due diligence, market entry and product launch.

To learn more, contact us at sales@grailresearch.com.