There are 4,500 firms that classify themselves as “research” companies in the US alone. Why start a new one?
The pace and breadth of change today is driving fundamentally different market intelligence needs amongst corporations and investment firms. The complexity of decisions global firms need to make has grown exponentially. In today’s business environment, organizations are faced with the “Law of Mores”:
- More customer segments, channels to reach customers and attributes customers care about
- More product categories and products per category
- More regions and sub-regions
- More competitors and product substitutes
- More uncertainty about what the future holds
- More data and information sources than can ever be processed efficiently
At the same time organizations have less time, money and resources to get the answers they need to confidently make decisions.
Most research and analytics providers have not adapted their business model or service offerings to help clients cope with these challenges. After extensive dialog with clients of research and market intelligence, Monitor Group committed in 2006 to build the next-generation decision support firm – Grail Research.
Grail Research blends the best of strategy consulting (highly custom, insightful, rigorous, trustworthy) with the best of market research (cost effective, data rich, process-oriented, analytical) to provide organizations with accurate, succinct answers to their most important business questions.
Grail Research, now a division of Integreon, has 350 dedicated team members globally. In any 12 month period we conduct research in 100+ countries and 30+ languages. Our capabilities are particularly strong in fast developing regions such as Africa, China, India, the Middle East and Russia.
Our team has expertise in a wide variety of industries including Consumer Brands, Investment Banking, Legal Services, Life Sciences, Technology and Telecom. We deliver the critical market intelligence required to make fact-based strategic decisions on topics such as entering new markets, launching and enhancing products, making acquisitions or strategic investments, unseating competitors, and more.
As a division of Integreon, we are able to provide our clients with access to a broad range of other capabilities including legal/ediscovery, financial, accounting and document services. Contact Us for more information.