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Recent White Papers, Research Reports and Articles from Grail Research include:

The Groupon Effect - Harness the Behavior, Not the Deal   
Grail Research Report
Explores the daily deal market, highlighting its impact on consumer behavior and the implications for established consumer brands
 
The East African Community (EAC)   
Grail Research White Paper
Outlines the current state of the East African Community and highlights the potential investments opportunities in this region
 
The Green Evolution   
Grail Research Report
The report is based on a nationwide survey of US consumers and provides insights into how the green market has changed since our 2009 report as well as highlights areas for success in today's green market
 
Consumers of Tomorrow - Insights and Observations About Generation Z   
Grail Research Report
Examines Generation Z and the defining traits and trends of the age group. Provides insight into the implications for companies trying to target this unique generation of consumers
 
Cloud Computing Trends: At the Horizon’s Watch   
Grail Research White Paper
Based on the interviews with 20 cloud experts, this report provides a synthesized view of who cloud customers are and what is driving them to adopt
 
Navigating the Cloud: Insights and Guidance from Cloud Connect 2011   
Grail Research White Paper
Provides insights from the 2011 Cloud Connect Conference held in Silicon Valley
 
Cloud Computing: Fact versus Fog   
Grail Research Report
Explores the current state of cloud computing, obstacles to business adoption and expectations for the future
 
Green: The New Color of Luxury   
Grail Research Report
Explores recent sustainable practices within the luxury industry and presents a framework for companies to use when evaluating their efforts in this space and considering sustainability as a strategic initiative
 
2010 FIFA World Cup Mobile Survey: Public Perception of South Africa – Pre & Post World Cup   
Grail Research Report
Examines the impact global events, such as the World Cup, can have on brand perceptions and highlights the use of new and effective platforms to collect and analyze information
 
2010 FIFA World Cup South Africa - Changing Global Perceptions   
Grail Research Report
Analysis of the change in global perception of South Africa as the 2010 FIFA World Cup host nation. Comparison between March 2009 and March 2010 findings
 
Mobile Payment Opportunity in the Middle East and Africa (MEA) Region   
Grail Research Report
Examines the Mobile Payment (M-Payment) market in the Middle East and Africa (MEA) region and reveals opportunity for new and existing players to create and capture value through a number of different business models
 
New and Unique Innovations in the Beauty Market   
Grail Research Report
Explores some of the more unique trends that taking place in the Beauty market with a specific focus on the U.S.
 
Oncology - Changing Market Dynamics   
Grail Research Report
Analysis of recent events indicating a changing oncology market dynamic
 
Technology Finds Its Voice   
Grail Research Report
Timeline overview of voice recognition technology and recent advancements that are driving this technology to be more prevalent in everyday life
 
Middle East Packaged Foods Market – The Iraq Opportunity   
Grail Research Report
Brief overview of the packaged foods market in the Middle East and investment opportunity in the biscuits and salty snacks categories in Iraq
 
Conducting Surveys on the Mobile Platform in Developing Nations – A Pilot in Saudi Arabia   
Grail Research Report
Examines the benefits and limitations of using the mobile platform for survey research in developing nations, and shares results from a pilot mobile phone study conducted in Saudi Arabia
 
The Green Revolution   
Grail Research Report
The report is based on a nationwide survey of U.S. consumers and provides new insights into consumer preferences, behaviors and attitudes toward green products
 
The Rise of Medical Tourism   
Grail Research Report
Analysis of global trends and developments in medical tourism
 
The Global Fashion Industry – Growth in Emerging Markets   
Grail Research Report
Analysis of the global fashion industry and the new countries that are emerging as fashion hubs
 
Winning During and Post Recessionary Times   
Grail Research Report
Cross-sector historical analysis of choices companies made and their resulting performance during and after the last 7 recessions
 
2010 FIFA World Cup South Africa   
Grail Research Report
Analysis of key issues and opinions regarding the 2010 FIFA World Cup through online media
 
Global Trade Barriers –Q1 2009 Report   
Grail Research Report
Analysis of all major trade barrier announcements by G20 members and the EU as a trade body during the period January 1, 2008 through March 31, 2009
 
Mobile Phones in China: A Study of Nokia's Success   
Grail Research Report
Analysis of Nokia's success against competitors in China's mobile phone market
 
Online Media Analysis of Women's Skin Care Perceptions   
Grail Research Report
Summary of our study on women's blogs and discussion forums across India, the US and China
 
Health Information Technology: Analyzing the Impact of President Obama’s Stimulus Plan   
Grail Research Report
Analysis of the Obama administration’s USD 19 Bn plan for implementing HIT
 
Water - The India Story   
Grail Research Report
Study on the topic of water scarcity in India
 
Iranian Investments   
Grail Research Report
Observing a trend in Iranian economic deals during late 2008
 
Opportunities in the China Healthcare Sector   
Grail Research Report
How changes taking place in China are creating opportunities for companies in the healthcare sector
 
Global Financial Crisis   
Grail Research Report
Summary of the media's coverage of the timeline, causes, implications, impact and recommended path forward
 
Global Financial Crisis: Bailout Tracker   
Grail Research
Tracking Announcements of Financial Bailouts Worldwide
 
Impact of the Recession on the Luxury Goods Market   
Grail Research Report
Study of the impact of the recession on the Japanese luxury goods market, the largest in the world, and the steps brands are taking to combat this trend
 
China Luxury Goods Market   
Grail Research Report
An overview of the trends in China's consumer and luxury goods markets
 
Google Chrome - The Market's Initial Reaction   
Grail Research Report
Summary of research conducted in the first 9 days after Chrome's release
 
Weddings in China   
Grail Research Report
How the wedding occasion creates unique opportunities across a wide range of business sectors
 
Video: DNA Testing Becomes Mainstream   
Paul Boni, Chief Research Officer for Grail Research, discusses recent events and new regulation in genetic testing
Happy Hour on Fox Business, FOX Business Network, 5 May 2008
 
 

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Grail brought their considerable research experience to bear and helped us move quickly from goal setting to an actionable project plan
Mike Dean
Microsoft Corporation
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Grail Research recently played a critical role in a high profile deal by delivering market data on a timeline that no other consulting firm or research partner considered feasible.
Margaret Covell
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Forbes: Why The Ultra-Rich Continue To Buy Luxury
Silvia Springolo of Grail Research comments on luxury consumer spending.
Is Cable Access Becoming a Utility?
Colin Gounden, founder of Grail Research, discusses the future of the cable industry
Framework to Assess Market Potential in the Middle East and Africa
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