With over 40 individual countries and cultures, Europe is a complex market.  Though success in this region still means solidifying your place amongst a handful of countries with the greatest economic impact, increasingly companies are placing greater weight on tapping into the potential of emerging eastern, northern and southern European countries.  Whether the issue is around finding appropriate business partners, identifying up-and-coming industries, understanding key differences between customers in various countries or other strategic questions, Grail Research has experience in over 50 countries around the world with research in over 33 languages.